I design lifecycle and promotional email campaigns across weekly series, newsletters, and targeted coupon and engagement flows. My focus is building clean, responsive email systems that balance storytelling and performance, using testing and iteration to continuously improve engagement and relevance across devices.
Adobe Illustrator | Adobe Photoshop - Email Design | Illustration | Art Direction
Email & Lifecycle
Sunday Recipe
A weekly recipe email redesign focused on showcasing multiple recipes while preserving space for strong photography and clear hierarchy. I introduced shoppable product imagery to support seamless grocery conversion and led A/B testing on the redesign, resulting in improved open and click-through rates.
Quarterly Rewards Wrap Up
A quarterly rewards recap email designed to translate personalized shopping data into a clear, engaging, and visually dynamic experience. I partnered with the MarTech team to build a responsive, modular color-block system that could adapt to dynamic content while maintaining clarity and visual hierarchy across devices.
Rewards Onboarding Lifecycle
A rewards onboarding email designed to simplify a high-volume, content-heavy message into a clear, scannable experience across desktop and mobile. The challenge was communicating multiple savings benefits without overwhelming the reader, using structured sections, iconography, and visual hierarchy to improve readability and completion.
Caper Carts
An educational email introducing customers to Caper Cart technology in test stores, designed to simplify a dense product explanation into a clear, six-step visual process. I created an infographic-driven layout to break up heavy text and improve comprehension of a new in-store shopping experience.